marketing · strategy · growth · communications
crafting crypto
brands that feel
alive.distinct.tailored.unstoppable.alive.
“JZ is our non-technical swiss army knife.”
head of marketing & comms, co-lead of strategy & ops at asymmetry finance (stablecoins & defi) — co-built a brand from zero to $220m FDV with a team of six.
selected work:
Led a $3M public raise — sold out in 36 hours
End-to-end campaign strategy, narrative, and launch execution that drove $3M in record time on the Fjord Foundry platform.
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USDaf is live — professional announcement comms
Scripted, produced and published all professional content posts across all platforms for Asymmetry.
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Ideating creative content — consistently CT viral
CT-native creative — striking the balance between entertainment and announcement.
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360° educational video series — YouTube and X
Scripted, produced and edited how-to guides turning complex DeFi into accessible onboarding content.
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Asymmetry’s docs — technical writing accessible to all levels
Co-author of all protocol documentation, FAQs, and user guides — engineering into clear user-facing language.
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Declassified files — crafting a unique brand identity
Cleverly tapping into existing trends, narratives, and cultural moments to amplify brand reach.
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The Gem Rush — building an incentive program from scratch
Co-created and deployed our milestone-based incentive program — Asymmetry’s in-house designed ‘Gem Rush’ points system.
learn more ↗about:
i work at the intersection of growth strategy, product marketing, and brand communication. a deep understanding and experience of our niche world,
with proven results.
Chainlink
Curve
Frax
Pendle
Yearn
Convex
Euler
Stargate
Liquity
Binance Wallet
Base
Aerodrome
CoW Swap
Pyth
StakeDAO
Threshold
Swell
Ampleforth
Spectra
Cantina
Pluno
Mario Nawfal
ElonTrades
Castle Island Ventures
experience:
First Class Honours from Henley Business School — US equivalent of summa cum laude.
President of Reading University’s Motorsport Society.
Selected by the University of Reading from hundreds of applicants for the only position to study abroad at Colorado State University.
Pitched an entrepreneurial start-up and research on energy-producing fire exit doors to leading scholars and VCs at Colorado State’s annual ‘Demo Day’.
capabilities:
Product Positioning & Messaging
Turning features into user-facing value propositions. Owning voice and tone across every channel — website, social, lifecycle, and in-app.
Strategy and Direction
Owning launch narratives, timelines and cross-channel asset coordination. Proven track record: $3M raise, sold out in 36 hours.
Educational & Onboarding Content
360° production of tutorials, explainers and walkthroughs. Scripted and produced an entire YouTube educational series from concept to final cut.
Shaping Brand Identity
Cultivating communities that feel alive, intimately understanding the audience, demands, and niches that make a 6-man team feel like 20.
Creative Direction & Viral Content
Ideating and producing CT-native video and image content — from polished product announcements to cultural creatives with real results.
Cross-functional Collaboration
Connective tissue between product, design and growth. Bringing user insights into product discussions and enabling teams with clear direction.
conferences & events:
what people say:
“Honestly Asymmetry probably has the best comms and social media presence I’ve seen from any crypto project. Everytime there’s a project looking for feedback I point to Asymmetry and tell them to learn from them. @JZ is killing it.”
“I have no idea how @JZ does it, but there is a huge difference in how supported you feel in each community. Does he sleep?”
References and contacts available upon request.